Firewheel Town Center

Client: Simon Property Group
Location: Garland, Texas

Recalling the “Gilded Era” of the 1890s and the art deco period of the 1930s, Lorenc+Yoo designed the shopping center’s graphical elements to mirror those periods’ high level of architectural detail. Using brick and wrought iron and accented with clean typefaces and custom aluminum medallions, all of the pylons, directional panels and signage reflect main street America.