LORENC DESIGN

In the heart of North Carolina, a new beacon of hospitality has emerged, offering guests an immersive experience that pays homage to the rich cultural heritage of the Cherokee people. The 400-room hotel stands as a testament to the fusion of tradition and modernity, where every detail, from the architecture to the signage, reflects the vibrant spirit of the Cherokee tribe.

Inspired by the natural beauty of the North Carolina landscape, The Cherokee Hotel’s brand palette draws its hues from the earthy tones of red clay and the expansive blue skies. These colors not only evoke a sense of connection to the land but also pay tribute to the traditional Cherokee basket weaving and pottery traditions. Through the careful selection of browns and earth tones, the hotel’s aesthetic seamlessly blends with its surroundings, creating a harmonious environment that invites guests to immerse themselves in the rich tapestry of Cherokee culture.

Central to the branding of the hotel is the incorporation of the Native American homecoming symbol, a cherished emblem that holds special significance for the Cherokee tribe. Historically, this symbol was used to welcome celebrated warriors back from battle, signifying the triumph of the human spirit and the resilience of the Cherokee people. As these warriors returned home, the tribe would adorn tepees and other objects with the homecoming symbol, marking the path of their triumphant journey.

In the hotel’s signage design, the homecoming symbol takes center stage, serving as a beacon of hospitality and warmth for guests arriving at their destination. Crafted with meticulous attention to detail, the signage channels the essence of Cherokee traditions, infusing each space with a sense of reverence and respect for the land and its people.

At the heart of the Cherokee brand identity lies its logo, which embodies the spirit of luck and prosperity. Resembling a four-leafed clover, the logo serves as a symbol of hope and abundance, inviting guests to embark on a journey of excitement during their stay.

As guests navigate the halls, they are greeted by signage that not only guides their way but also tells a story of resilience, heritage, and community. Every sign, from the entrance to the guest rooms, is imbued with the spirit of the Cherokee people, serving as a reminder of the rich cultural tapestry that has shaped the land for generations.

In the embrace of the Cherokee Hotel, guests find not only a place to rest their heads but also a sanctuary that nods to the timeless traditions of the Cherokee tribe.