Samsung Rising Hand sculptureAs computer-aided drawing overtakes hand-drawing among young designers as the primary medium for design exploration and development, there is a growing risk of losing much of the artistic quality of hand renderings.

Hence Lorenc+Yoo Design principal Jan Lorenc spoke on the value of “Hand Sketching as Ideation” to the Fashion Institute of Technology’s Exhibition Design Program on September 29th 2014.

Lorenc spoke on the importance of hand sketching as a way to generate numerous alternative concepts quickly. “We believe that hand sketching should not be forgotten in academia,” Lorenc said.

Earlier this year, Lorenc+Yoo Design principals Jan Lorenc and Chung Youl spoke at the SEGD Academic Summit in their capacities as adjunct exhibit design faculty at the Savannah College of Art & Design (SCAD) in Atlanta, Georgia.

Over 10 weeks, Lorenc and Yoo worked with graduate students to produce a thorough project methodology and with undergraduate students on the use of architectural scale and the creation of three-dimensional visualizations as freehand sketches, white foam models, Illustrator drawings, and, finally, as color models.

Lorenc and Yoo also explained the differences between teaching at SCAD and at the Georgia Institute of Technology (Georgia Tech), which has a greater industrial design and architectural heritage.

“In our classes at Georgia Tech, the students quickly understood scale and three-dimensional immersive spaces, as well as measurement and detailing of the projects,” said Lorenc. “The purpose those classes was to allow students to better understand architectural spaces. We believe the ideal place for aspiring experiential graphic designers is at the intersection of architecture and graphic design, which is what we aim to instill within each student.”

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