Reflecting on our 20-year journey with Wind Creek Casino fills us with immense pride. This enduring partnership has been a canvas for creativity, innovation, and shared vision.
Our collaboration began with the development of Wind Creek’s original logo and brand identity. Understanding the brand’s core values allowed us to craft a visual language that resonates across all their properties. Over the years, we’ve extended this language into comprehensive experiential graphics, ensuring consistency and familiarity for guests, including for BB King’s Blues Club.
The Chicago Southland project was a culmination of our shared experiences and mutual trust. We approached the design with a holistic perspective, integrating signage, environmental graphics, and spatial narratives to create a unified guest experience. Each design decision, from material selection to typography, was made with the guest’s journey in mind.
The casino floor presented an opportunity to blend excitement with elegance. We incorporated dynamic visual cues and ambient lighting to create an atmosphere that energizes and engages. The spa and hotel interiors, in contrast, were designed to exude tranquility. Soft textures, calming color palettes, and thoughtful lighting converge to offer guests a serene retreat.
Our work extended beyond aesthetics. We aimed to enhance functionality, improve navigation, and elevate the overall ambiance. The result is a resort that not only looks exceptional but also operates seamlessly, offering guests an unparalleled experience.
This project stands as a testament to what can be achieved through collaboration, shared vision, and a commitment to excellence.
We look forward to many more years of partnership and innovation with Wind Creek.
For a visual journey through our design process and the final outcomes, we invite you to explore our curated image gallery.
