The Lucerne Town

Client: Greentown
Location: Nanchang, China

Greenland’s vision was to create the complete Swiss experience for a sophisticated Chinese clientele. The goal was to create a human-scaled urban environment that would offer Nanchang’s five million inhabitants authentic Swiss living, shopping, and recreational experiences.

The Lorenc+Yoo design team reviewed the master plan and architectural design with SWA Group and Shanghai Bo Tao Architecture Design, identifying opportunities to include sculpture, color palettes, and emblematic building tops that would give residents and visitors an authentic Lucerne experience.