Gaylord Texan Resort

Client: Hnedak Bobo Group
Location: Grapevine, Texas

Located between Dallas and Fort Worth, the Gaylord Texan Resort represents Texas’s rich heritage through the integration of iconic elements –- its ranch, Spanish and oil legacies. Lorenc+Yoo’s approach to the signage for the grand resort was to create a cohesive design that would complement the resort’s ranch-styled architecture and reflect its unique character. Reiterating the sun-like symbols in the resort’s logo, Lorenc+Yoo Design incorporated solar motifs in everything from parking lot guide signs to guest room labels. The sun and stars serve as a constant reminder of the natural character of the luxurious resort.