John Portman’s Hyatt Regency hotel in Atlanta is not only a city landmark, but also the first atrium hotel built in the U.S. following the reform of outdated fire codes that prohibited their construction previously.
Lorenc+Yoo worked with tvsdesign and CSS on the Hyatt’s recent renovation by integrating new wayfinding signage into this refined space. The goal was to update the look while also keeping the spirit of the original system.
The team developed a comprehensive way finding strategy to address confusing circulation through the two towers. To further assist, the team recommended new names for the hotel and conference center’s lower levels and for some of the meeting rooms. Additionally, they simplified ballroom naming and numbering to improve visitors’ ease of use.
Lorenc+Yoo designed new floor- and wall-mounted directories, overhead directionals, tower identity signs, and basic plaques. All the signs use aluminum painted to match the wall surfaces and/or stainless steel. They also made use of transparent surfaces, light typography, and interior illumination.
The result is a clean, modern look in keeping with the new architecture and furnishings, bringing the hotel and convention center into the 21st century.