{"id":539,"date":"2009-02-08T18:59:10","date_gmt":"2009-02-08T23:59:10","guid":{"rendered":"https:\/\/lorencdesign.com\/?p=539"},"modified":"2018-02-21T15:32:58","modified_gmt":"2018-02-21T20:32:58","slug":"sony-ericsson-brand-launch","status":"publish","type":"post","link":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/","title":{"rendered":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/01-Sony-Ericsson.jpg\" \/><\/p>\n<h1 class=\"entry-title\">Sony Ericsson Brand Launch<\/h1>\n<p>Client: Sony Ericsson<br \/>\nLocation: Las Vegas, Nevada<\/p>\n<p>The joint venture of Sony and Ericsson, two giants in consumer electronics and cellular telecommunications, required a dramatic custom exhibit design that would catch the attention of visitors at the annual Cellular Telecommunications &amp; Internet Association (CTIA) show and educate them on the new company\u2019s product offerings.<\/p>\n<p>Lorenc+Yoo designed the exhibit in the shape of an interlocking \u201cS\u201d and \u201cE\u201d \u2013 a key component of the new company\u2019s brand identity.\u00a0 Predominately white, apple green and yellow accent colors echoed the company\u2019s new identity on conference wall surfaces, custom designed tables and credenzas. Lorenc+Yoo then used silver aluminum as a neutral tone on the internally illuminated reception desk, demonstration tables, and accent walls. Green translucent plexiglass set in silver frames allowed the \u201cS\u201d and \u201cE\u201d letters to read with clarity from a distance.<\/p>\n<p>The Sony Ericsson exhibit is a landmark in a visually kinetic exhibit environment, much like a public building in a crowded city.  It is a place within a place that boldly communicates the company\u2019s vision as a major competitive player in the cell phone industry. Its sinuous modern composition is designed to literally and figuratively transport visitors to the new world of Sony Ericsson.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/02-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/03-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/04-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/05-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/06-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/07-Sony-Ericsson.jpg\" \/><br \/>\n<span class=\"spacer\" style=\"clear: both; display: inline-block;\"><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/08-Sony-Ericsson.jpg\" style=\"max-width: calc(50% - 4.5px); float:left;\" \/><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/09-Sony-Ericsson.jpg\" style=\"max-width: calc(50% - 4.5px); float:right;\" \/><\/span><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/10-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/11-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/12-Sony-Ericsson.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/13-Sony-Ericsson.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Ericsson Brand Launch Client: Sony Ericsson Locati [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN\" \/>\n<meta property=\"og:description\" content=\"Sony Ericsson Brand Launch Client: Sony Ericsson Locati [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"LORENC DESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lorencyoo\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-08T23:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T20:32:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/#\\\/schema\\\/person\\\/0bdf01e1f9952e646a4574fbc17d3519\"},\"headline\":\"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0\",\"datePublished\":\"2009-02-08T23:59:10+00:00\",\"dateModified\":\"2018-02-21T20:32:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/34Sony.jpg\",\"articleSection\":[\"\u5c55\u4f1a\u8bbe\u8ba1\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/\",\"name\":\"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/34Sony.jpg\",\"datePublished\":\"2009-02-08T23:59:10+00:00\",\"dateModified\":\"2018-02-21T20:32:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/34Sony.jpg\",\"contentUrl\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/34Sony.jpg\",\"width\":750,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/trade-show\\\/sony-ericsson-brand-launch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#website\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/\",\"name\":\"Lorenc Design: Architectural & Exhibit Design Experts\",\"description\":\"Lorenc Design provides a wide range of experiential design services, from wayfinding signage programs to permanent corporate museum exhibitions in Asia, the Middle East, North Africa, North America, and Europe. The firm\u2019s versatility is possible because of its diverse talent, including architects, graphic designers, landscape architects, industrial designers, interior designers, artists, and branding and marketing specialists.\",\"publisher\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#organization\",\"name\":\"Lorenc Design\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LD-logo.png\",\"contentUrl\":\"https:\\\/\\\/lorencdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/LD-logo.png\",\"width\":402,\"height\":298,\"caption\":\"Lorenc Design\"},\"image\":{\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lorencyoo\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jan-lorenc-304448\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lorencdesign.com\\\/#\\\/schema\\\/person\\\/0bdf01e1f9952e646a4574fbc17d3519\",\"name\":\"admin\",\"url\":\"https:\\\/\\\/lorencdesign.com\\\/zh\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/","og_locale":"zh_CN","og_type":"article","og_title":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN","og_description":"Sony Ericsson Brand Launch Client: Sony Ericsson Locati [&hellip;]","og_url":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/","og_site_name":"LORENC DESIGN","article_publisher":"https:\/\/www.facebook.com\/lorencyoo","article_published_time":"2009-02-08T23:59:10+00:00","article_modified_time":"2018-02-21T20:32:58+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"admin","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#article","isPartOf":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/"},"author":{"name":"admin","@id":"https:\/\/lorencdesign.com\/#\/schema\/person\/0bdf01e1f9952e646a4574fbc17d3519"},"headline":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0","datePublished":"2009-02-08T23:59:10+00:00","dateModified":"2018-02-21T20:32:58+00:00","mainEntityOfPage":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/"},"wordCount":218,"publisher":{"@id":"https:\/\/lorencdesign.com\/#organization"},"image":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg","articleSection":["\u5c55\u4f1a\u8bbe\u8ba1"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/","url":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/","name":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0 - LORENC DESIGN","isPartOf":{"@id":"https:\/\/lorencdesign.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#primaryimage"},"image":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg","datePublished":"2009-02-08T23:59:10+00:00","dateModified":"2018-02-21T20:32:58+00:00","breadcrumb":{"@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/"]]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#primaryimage","url":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg","contentUrl":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/05\/34Sony.jpg","width":750,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/lorencdesign.com\/zh\/trade-show\/sony-ericsson-brand-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lorencdesign.com\/zh\/"},{"@type":"ListItem","position":2,"name":"\u7d22\u5c3c\u7231\u7acb\u4fe1\u54c1\u724c\u51fa\u53f0"}]},{"@type":"WebSite","@id":"https:\/\/lorencdesign.com\/zh\/#website","url":"https:\/\/lorencdesign.com\/zh\/","name":"Lorenc Design: Architectural & Exhibit Design Experts","description":"Lorenc Design provides a wide range of experiential design services, from wayfinding signage programs to permanent corporate museum exhibitions in Asia, the Middle East, North Africa, North America, and Europe. The firm\u2019s versatility is possible because of its diverse talent, including architects, graphic designers, landscape architects, industrial designers, interior designers, artists, and branding and marketing specialists.","publisher":{"@id":"https:\/\/lorencdesign.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lorencdesign.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/lorencdesign.com\/zh\/#organization","name":"Lorenc Design","url":"https:\/\/lorencdesign.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/lorencdesign.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2026\/10\/LD-logo.png","contentUrl":"https:\/\/lorencdesign.com\/wp-content\/uploads\/2026\/10\/LD-logo.png","width":402,"height":298,"caption":"Lorenc Design"},"image":{"@id":"https:\/\/lorencdesign.com\/zh\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lorencyoo","https:\/\/www.linkedin.com\/in\/jan-lorenc-304448\/"]},{"@type":"Person","@id":"https:\/\/lorencdesign.com\/#\/schema\/person\/0bdf01e1f9952e646a4574fbc17d3519","name":"admin","url":"https:\/\/lorencdesign.com\/zh\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":15,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"predecessor-version":[{"id":5391,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/539\/revisions\/5391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media\/3600"}],"wp:attachment":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}