{"id":5312,"date":"2017-12-28T14:10:44","date_gmt":"2017-12-28T19:10:44","guid":{"rendered":"https:\/\/lorencdesign.com\/?p=5312"},"modified":"2017-12-28T14:10:44","modified_gmt":"2017-12-28T19:10:44","slug":"fashion-centre","status":"publish","type":"post","link":"https:\/\/lorencdesign.com\/zh\/retail\/fashion-centre\/","title":{"rendered":"Fashion Centre"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/01-Fashion-Centre.jpg\" \/><\/p>\n<h1 class=\"entry-title\">Fashion Centre<\/h1>\n<p>Client: Simon Property Group<br \/>\nLocation: Washington, DC<\/p>\n<p>When Simon Property Group green-lit the renovation for its 821,000 square foot Washington, D.C. shopping destination\u2013Fashion Centre at Pentagon City, Lorenc+Yoo was retained by OMNIplan architects of Dallas, Texas to upgrade and improve the signage not only for a mall, but a community anchor, adjacent to the Pentagon and containing a D.C. Metro station.<\/p>\n<p>The renovation upgraded Fashion Centre\u2019s major public corridors, challenging Lorenc+Yoo to identify and label each with different colors. In this way, commuters and visitors now find it easier and less intrusive to navigate to the embedded Metro station.<\/p>\n<p>Simon Property Group is now in the process of rolling out a system-wide signage\/wayfinding identity program to allows visitors at all of its 37 retail properties nationwide to be branded similarly. The signage\u2019s modern design, clean typography, and simple color palette suits Fashion Centre for its mall, parking garages, and public transit access.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/02-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/03-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/04-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/05-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/06-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/07-Fashion-Centre.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2017\/12\/08-Fashion-Centre.jpg\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Fashion Centre Client: Simon Property Group Location: W [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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