{"id":5188,"date":"2017-12-28T13:09:44","date_gmt":"2017-12-28T18:09:44","guid":{"rendered":"https:\/\/lorencdesign.com\/?p=5188"},"modified":"2018-01-02T15:11:27","modified_gmt":"2018-01-02T20:11:27","slug":"dubai-international-financial-centre-difc","status":"publish","type":"post","link":"https:\/\/lorencdesign.com\/zh\/international\/dubai-international-financial-centre-difc\/","title":{"rendered":"Dubai International Financial Centre (DIFC)"},"content":{"rendered":"

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Dubai International Financial Centre (DIFC)<\/h1>\n

Client: DIFC and RMJM
\nLocation: Dubai, United Arab Emirates<\/p>\n

Despite the current global economic crunch, Dubai remains the center of finance in the Middle East. The Dubai International Financial Centre (DIFC) \u2013 housed in a stone and glass building reminiscent of the Arc de Triomphe \u2013 is helping to solidify Dubai\u2019s stature in financial markets by serving as the \u201cgateway of unlimited opportunities\u201d for financiers in Western Europe and Eastern Asia.<\/p>\n

Situated in the heart of Dubai, the DIFC strikes an impressive pose \u2013 an element the center wanted to enhance when it hired Lorenc+Yoo Design to develop concepts for exterior media boards that would convey the center\u2019s dynamism and modernity in a glance. To showcase the DIFC\u2019s commitment to transparency and forward thinking, Lorenc+Yoo designed glass and LED signage systems for the building\u2019s exterior facades, as well as signage options for its massive courtyard. Eight media boards communicate the latest financial news, notices of DIFC events and images from a variety of pedestrian and highway vantage points.<\/p>\n

The centerpiece of the concept is the LED-based sculptural series and visitors\u2019 pavilion that sits in the plaza at the building\u2019s entrance. With the energy of Times Square, London and Tokyo, the pavilion marks the beginning of the sprawling one kilometer campus. Pillars of light several stories tall illuminate the shape of a globe while projecting imagery that symbolizes hands reaching for new possibilities. Dubai has positioned itself to be a center of wealth in an economically uncertain world, and the DIFC is poised to continue creating wealth long after the economy recovers.<\/p>\n


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Dubai International Financial Centre (DIFC) Client: DIF […]<\/p>\n","protected":false},"author":7,"featured_media":5189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-5188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international"],"_links":{"self":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/5188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/comments?post=5188"}],"version-history":[{"count":2,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/5188\/revisions"}],"predecessor-version":[{"id":5492,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/5188\/revisions\/5492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media\/5189"}],"wp:attachment":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media?parent=5188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/categories?post=5188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/tags?post=5188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}