{"id":1047,"date":"2007-08-23T17:12:26","date_gmt":"2007-08-23T22:12:26","guid":{"rendered":"https:\/\/lorencdesign.com\/?p=1047"},"modified":"2010-02-23T17:19:22","modified_gmt":"2010-02-23T22:19:22","slug":"americana-reflected-in-lorencyoo-designs","status":"publish","type":"post","link":"https:\/\/lorencdesign.com\/zh\/news\/americana-reflected-in-lorencyoo-designs\/","title":{"rendered":"Americana Reflected in Lorenc+Yoo Designs"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1048\" style=\"margin-left: 5px;\" title=\"Firewheel\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2010\/02\/Firewheel.jpg\" alt=\"\" width=\"250\" height=\"200\" \/>When Simon Property Group developed <a href=\"https:\/\/lorencdesign.com\/featured\/firewheel-town-center\/\">Firewheel Town Center<\/a> in Garland, TX, it was creating more than a mall \u2013 it was creating a neighborhood community with an Americana feel.  All of the details of the 785,000 square foot open-air shopping center needed to embody this theme, so Simon enlisted Lorenc+Yoo Design to create an environment that reflected a classic, small-town ambiance.<\/p>\n<p>Recalling the \u201cGilded Era\u201d of the 1890s and 1930s art deco period, Lorenc+Yoo designed the shopping center\u2019s graphical elements to mirror those periods&#8217; high level of architectural detail.  Using brick and wrought iron accented with clean typefaces and custom aluminum medallions, all of the pylons, directional panels and signage reflect main street America.<\/p>\n<p>The center\u2019s signature entry portal welcomes visitors with brick and concrete pillars embellished with placards of the Firewheel logo.  Arching over the pillars, a steel gateway resembles detailed wrought iron and serves as the background to illuminated letters reinforcing the name of the center.  Other Lorenc+Yoo-created elements at Firewheel include vehicular directional signs identifying tenants by color according to location, street signs, pedestrian directories and more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1049\" style=\"margin-right: 5px;\" title=\"Firewheel2\" src=\"https:\/\/lorencdesign.com\/wp-content\/uploads\/2010\/02\/Firewheel2.jpg\" alt=\"\" width=\"150\" height=\"192\" \/>In addition, landscaped park and charming walkways provide a small-town experience, and more than 100 stores and restaurants provide options for the whole family.  Lorenc+Yoo\u2019s contributions provided authenticity to the environment with graphics, materials and typefaces to help Firewheel Town Center support its true Americana mission. The design was so successful, it won a Best in Show Award in the 2007 International Sign Contest. <a href=\"https:\/\/lorencdesign.com\/enews\/august07\/Firewheel\/ST_April2007.pdf\">Click here to read more about this award.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Simon Property Group developed Firewheel Town Cent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":2,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media\/1048"}],"wp:attachment":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}