{"id":1029,"date":"2007-04-19T18:18:32","date_gmt":"2007-04-19T23:18:32","guid":{"rendered":"https:\/\/lorencdesign.com\/?p=1029"},"modified":"2010-02-19T18:20:29","modified_gmt":"2010-02-19T23:20:29","slug":"burlington-town-center-proves-a-lesson-in-curb-appeal","status":"publish","type":"post","link":"https:\/\/lorencdesign.com\/zh\/news\/burlington-town-center-proves-a-lesson-in-curb-appeal\/","title":{"rendered":"Burlington Town Center Proves a Lesson in Curb Appeal"},"content":{"rendered":"

\"\"When General Growth Properties, America\u2019s second largest mall-management company, approached Lorenc+Yoo Design to upgrade the image of its Burlington Town Center property, the design firm faced a unique challenge. While most malls are highly visible from their surrounding roads, generating traffic largely through their massive presence, Burlington Town Center only possessed a few feet of frontage on Church Street in downtown Burlington, Vermont. Passersby were often unaware that more tenants resided beyond the main entrance.<\/p>\n

Surrounded by City Hall and other historic public buildings, LYD\u2019s primary goal was to improve curb appeal while increasing awareness of the mall\u2019s tenants. After painting the existing red brick fa\u00e7ade with a fresh white paint coat to brighten the exterior, LYD accented the mall\u2019s signature \u201cB\u201d logo by encompassing it within an internally lit convex acrylic dome all over a new welcoming canopy.<\/p>\n

LYD updated existing sidewalk light poles with modern fixtures and added double-sided banners promoting key tenants that would otherwise not be seen from the street. Interior signage also directed visitors to signature shops in the quarter mile-deep shopping center through a series of digital graphics that displayed tenant names in vivid colors and contrasting point sizes.<\/p>\n

\"\"The budget and strict installation timeline were easily met, and the enlivened fa\u00e7ade and emboldened signage presented the mall with a fresh look visible even from the mall\u2019s small amount of street-facing real estate. LYD\u2019s design reinvigorated Burlington Town Center and added a modern touch to downtown Burlington while keeping the site true to the historic area in which it resides. The project was such a sucess, it was a finalist for the Burlington Business Association’s Hertzel Pasackow Award for best architectural design.<\/p>\n

For additional images of Burlington Town Center, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

When General Growth Properties, America\u2019s second larges […]<\/p>\n","protected":false},"author":1,"featured_media":1031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/comments?post=1029"}],"version-history":[{"count":1,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1029\/revisions"}],"predecessor-version":[{"id":1032,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/posts\/1029\/revisions\/1032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media\/1031"}],"wp:attachment":[{"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/categories?post=1029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorencdesign.com\/zh\/wp-json\/wp\/v2\/tags?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}